About Me

After graduating from Loughborough University with a First-Class Honours degree in Industrial Design, I joined Dyson in 2013, as a Graduate Design Engineer. Within the first couple of years, I learned what it takes to design, build and test robust mechanical design solutions that met Dyson's expectations for the new Dyson Supersonic hairdryer.

Shortly after the launch of Supersonic, I joined the Design and Product Experience team [D&PE] that covers all of the physical and digital elements of the Dyson product range.  Within this team, I learned that every project must always start the needs of the user and it's important to find what problems they currently experience.  There was always a collaboration with research and marketing to identify personas and map user journeys, so we got a clear picture of who we were designing for.  

I’m the type of designer that likes to organise and take part in creative workshops and get new ideas on paper. These occasions help to produce lots questions and all the unknowns from all stakeholders.  

I'm a big advocate for prototyping and finding a way of iterating quickly and sometimes you do need to fake it until you can truly make it.  For example, this might be a tablet placed on a box, with some mock up scenarios. User testing is so valuable when I get to observe interactions that confues the user. This step always produces an early opportunity for me to fail and provide guidance on what needs improving for the next iteration.  The process of going round the loop of iterating, prototyping and testing sometimes feels like running a marathon, but it’s all worth it when your design starts to answer those user needs.  

Everyone needs a creative outlet of some sort, else we’d go insane! So, when I’m not designing, I love to surf, especially when there is a long swell period and a light offshore breeze.